Expert: Why Facebook Business Pages Are Important For SMBs

Recently, Manta surveyed small businesses about their participation in social mass media. Among the greater interesting findings is that 51% of these surveyed don’t have a Facebook web page for their business. This, despite research from the Pew Research Center which discovers that more than two-thirds (68%) folks adults have a Facebook page. What makes SMBs holding off on Facebook?

John Swanciger, CEO, Manta. Manta’s research also found that, of these SMBs with a Facebook page, most believe the time committed to Facebook pays off for their business. The top-known reasons for continuing to create a Facebook existence for these SMB owners is to increase their brand awareness, and discover clients. Swanciger will abide by this.

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