How will I attract clients to my website? Of course, creating your photography website is absolutely just half the battle. After all, what good is a beautiful, professional-looking website if there’s nobody visiting it? That’s why it’s essential to boost your website for SEO – it’s your best bet for getting found online, as well as for drawing clients to your website. A good spot to start is by identifying relevant keywords that people are trying to find (e.g. ‘wedding professional photographer’), to enable you to tailor your site’s content appropriately. You can use tools like Google Keyword Planner to see search volumes and get some ideas for keywords.
1. Make sure there’s very little competition to them. 2. The greater specific, the better – so long as there’s a good amount of search volume for them. So, ‘commercial photographer in Barcelona’ is much more relevant than ‘commercial photographer’, for example. If you’re only seeking to provide customers in your local area, you have a far greater chance of getting found, as there’s simply less competition than if you were targeting a country-wide or global audience.
Register yourself on Google My Business to boost your likelihood of getting found through organic search or Google Maps. The Google My Business entries are among the first results you observe, alongside customer ratings, contact information, and where they’re located on the map. That’s pretty powerful stuff! You have some helpful tips on optimizing your GMB listing – they’re well worth checking out here. Every one of the featured website builders have inbuilt features to help you optimize for SEO, including the ability to set titles on pages, add meta descriptions, and edit URLs.
So, take full benefit of them! Make sure you optimize each relevant page on your site (there must be one web page per keyword you’re targeting). As you’ll be offering images certainly, don’t neglect to improve these too by using keyword-appropriate file names, adding captions, and assigning all tags (the choice text that displays if your image doesn’t load).
For more tips about good practice for marketing, check out our SEO article. Page loading speed is an essential aspect in determining search engine rankings. Large files (such as high-resolution images) slow a niche site down, so it’s always easier to use compressed images. Luckily, every one of the above website builders (apart from SmugMug) apply some type of compression to your images.
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Pizza take this a step further by letting you specify if and how much you want to compress your images. Of course, this also affects video. If you’re likely to feature your videos on your site, you’ll want these to load as quickly as possible, so usually it’s better to embed files using an external player like YouTube or Vimeo.
This is perhaps the most challenging (and most mystifying) area of the entire SEO process. Google’s theory is that, if your site is actually relevant to a topic, there will be other websites linking for you when they talk about their topic. It makes sense – but how will you get other sites to connect to you to begin with? Well, there are a great number of actions you can take actually, depending on how much work you’re willing to set up. Generally, the most effective way is by submitting regular, up-to-date content (e.g. on your blog).
You may then promote this through channels like social press and email news letters, as a way to get traffic (and potential linking sources) to your site. I would start with partners and clients as being easier to convince these to link to your website it’ll, since you have a personal relationship with them. If you’ve got the time, you are able to do some link building outreach also, which involves getting in touch with other relevant sites with a solid reason behind why they should connect to your site. This requires a great deal of research and work obviously.
Any changes you make will appear in real-time, so you’ll know how your site can look to visitors instantly. For further customization, you’ll use your options in the menu on the left-hand side. Under Pages and Menus, you will see your site’s web pages. You can add new pages Here, as well as rename, hide or delete pages, and change the order that they come in the menu.